Email Marketing

Get the most out of email marketing with tips on campaign creation, template customization, personalized video emails, and more.

  1. Overview
  2. Email Marketing

Restricted Content Policy

We work with various industries and businesses who utilize the platform at different capacity. While we do not discriminate against one type of business versus another, some have h ...

Shortcodes cheat sheet

SHORTCODE SPLIT USING /2:If you have a Full Name field for example and want to use only the first name, you can add /2 inside the shortcode [#FULLNAME/2#] SHORTCODE FALL BACK USIN ...

Contacts communication preferences

26% of people cite that the reason behind unsubscribing is receiving too many emails. Contacts Communication Preferences or Email Preferences is a way to let your contacts unsubscr ...

A/B testing

To turn on A/B testing for your campaign, click on the A/B Campaign option during the first step of the campaign wizard (Setup). Once you select A/B campaign, you will need to p ...

Personalization

You can personalize your Emails and your Landing Pages by using the Shortcode option: Click on Shortcodes from the top toolbar, select your target list(s) and pick the correct ...

How to get your emails out of promotional inbox

You need to know that there is no guarantee whatsoever that your emails will be removed from the promotional tab, but below you can find some tips based on best practices: 1- When ...

Can I prevent auto-replies to my campaign

To prevent automatic replies such as out-of-office emails to your campaigns, go to Settings > Default Sending Values and toggle on the option below: NOTE: Different servers u ...

How to create Custom Shortcodes

Custom Shortcodes feature helps you control content, for landing pages, emails and sms, at scale and from one simple view. Instead of changing content on many assets, like landing ...

Using Dynamic Block in Email Template

You can use Dynamic block while building your email template, this block will be shown or hidden in the email sent to contacts that match certain rules and filters To set up your ...

Using ChatGPT plugin commands within the platform dashboard

Within the platform, you have the capability to utilize ChatGPT commands for executing a range of actions. To achieve this functionality, please follow the below steps: Step 1: C ...

Email Clipped

Email clients will automatically clip all emails with a message size larger than 102KB. This means that your recipients do not see all the content of your email, unless they click ...

Adding links to emails and landing pages

When creating an Email Campaign or a Landing Page, one of the most important elements should be your Call To Action (CTA). CTAs usually link to an external URL, a downloadable file ...

Domain Sender Verification

Before sending Email Campaigns or using the Email Action under Automation, you must add and verify a sending domain within the platform. This action is needed for security and s ...

E-commerce conversion

The platform automatically tracks conversions for any campaigns and automated messages (Email, SMS, and Browser Push) sent to your contacts. This allows you to analyze the performa ...

Email Subject Line Analyzer

A tool that analyzes email subject characteristics and suggests best practices to lets you get a higher open rate. Characteristics Case type Can be any of these types: Title, ...

Predictive Sending

Predictive sending is a sending process that will send emails at the time the recipients are more likely to open their emails. Once you create a campaign, you will have the choice ...

How to attach a file to your Email or Landing page

In some cases, you need to attach a file to a landing page or to an Email Campaign, in order to do so please follow the below guidelines. In Email or landing page builder, add a ...

Email testing – sending draft emails

In order to test your email templates, you can send draft emails to yourself or your teammates using two ways: If you are inside the email builder, you can click on Tools→S ...

How to send an email to non Email Openers

To send an email to the ones who did not open a specific email, you need to create an audience first. To create au audience, go to Contacts tab -> Audiences – > Create ...

Using URL parameters to send forms data

URL Parameters can be used to send forms data to external websites through one of these following methods: Prefill form fields with custom merge tags Submit form fills to an ex ...

Why I’m not receiving my own campaign

If you’re using the platform to send emails and you’re not receiving any of them, here are few reasons that may cause this: Mail Server Block: Sometimes, mail servers ...

List of available shortcodes

In the table below is a list of our available shortcodes with an example of each type: Shortcode Example Profile Information: Your default information [BUSINESS_NAME] ...

How to create a plain text email campaign

To create your campaign using the plain text editor, once you reach the design section, choose Basic Editor: You will be redirected to the editor where you can create your campa ...

Using Custom SMTP

Custom SMTP allows you to use your own SMTP while sending from the platform, using your own IP pools. In the following documentation, the following is covered: Configuring Cu ...

Email Marketing Benchmarks and Statistics

Open Rates: After analyzing the performance of different email campaigns among various industries, we found that the average open rate for emails was 19.67% Therefore, any open r ...

Upload your HTML email template

To upload your HTML email template, follow these steps: Go to Email -> Email Templates -> Create Template. Choose Upload a Template File. Follow the instruct ...

How to save a block in new Email builder

When designing your email template, you can build your own blocks using components, such as images, videos, and call to action buttons, and save them to be used in other email temp ...

Creating Email Campaigns

To create a new email campaign, go to Email tab -> Campaigns, and click on Create Campaign. The wizard will walk you through the 4 stages of the campaign creation: Setup: T ...

How to add a Signature to your email

You can customize your own signature to include in your email messages. To create a signature, go to Settings -> Signatures and click on Add Signature. Provide a name for y ...

How to exclude contacts when sending email campaigns?

When sending your email campaigns, you can choose to send them only to specific contacts among the recipients you have selected. To do this, follow these steps: Set up your camp ...

How to create a custom Email Template

The platform has a great selection of ready templates as well as content blocks for you to choose from and build awesome looking, responsive designs. You can also build your own la ...

How to filter contacts based on their last email engagement

You can effectively segment and target your contacts based on their email engagement by following the below instructions. This can help you tailor your messaging and improve the e ...

Chunk Sending

Chunk sending is a sending process that allows you to send your campaign in smaller batches to optimize your deliverability and create a domain warmup process. Once you cre ...

Email Content Generation

The Email Content Assistant feature provides the capability to generate different versions of email content for your templates. This guide will walk you through the steps to use t ...

How to change your Email background in Classic builder

In case you need to change the background color in your email template in classic builder, please follow the below steps: Inside the builder, After adding your block, click on the ...

How to create a Theme in New Email Builder

In the new email builder, click on Theme in the top menu. A window will appear showing the existing themes. To create a new theme, click on New Theme. Give your theme a name , ...